Da floresta à passarela: contribuições para o jornalismo de moda amazônico

Abstract

The study aimed to understand how Amazonian fashion is discussed and interpreted in academic works that address regional identity, culture, sustainability and creative processes linked to the Amazon territory. This research is bibliographical in nature and adopts a qualitative approach, grounded in the interpretative analysis of the body of books, scientific articles, dissertations and studies that compose the theoretical framework of the study. The reviewed literature was organized into thematic categories related to identity, cultural memory, ancestry, artisanal practices, sustainability and creative economy, which made it possible to identify conceptual convergences and recurring meanings concerning the role of fashion in the region. The findings indicate that Amazonian fashion is understood as a cultural language that articulates territorial belonging, the reinterpretation of traditional knowledge and the symbolic affirmation of the region, while also engaging with contemporary debates on socio-environmental responsibility and local development. The analyses further reveal that the theoretical productions discuss the relationship between fashion, cultural imagery and collective memory, reinforcing the understanding of fashion as a field of cultural mediation and identity expression. It is concluded that the reviewed studies recognize Amazonian fashion as a complex sociocultural phenomenon in which tradition, innovation and sustainability converge in the construction of narratives that strengthen the visibility and recognition of the Amazon in the national context.