Percepção no uso de Tecnologias da Informação e Comunicação (TIC) por Micro Empreendedores Individuais (MEI) no município de Benjamin Constant-AM

Abstract

This study investigates the perception of Individual Microentrepreneurs (MEIs) in the municipality of Benjamin Constant, Amazonas, regarding the use of Information and Communication Technologies (ICT), and how these tools influence innovation, competitiveness, process execution, and relationships with customers, suppliers, and partners. The relevance of the topic lies in the fact that, for MEIs in the Amazon region, the adoption of technologies is crucial to mitigate local challenges such as distance and poor infrastructure, strengthening their social and economic role. The methodology employed adopted a qualitativequantitative approach, combining field research with documentary research and a literature review based on elements of the Systematic Literature Review (SLR). The bibliographic survey included searches in databases such as SciELO and Web of Science, using strict inclusion and exclusion criteria. The field research involved the participation of 15 MEIs randomly selected. Structured questionnaires containing 13 questions were applied, 6 for socioeconomic characterization, 2 for the level of knowledge and use of ICTs (Whatsapp, social networks, management applications), and 5 related to the perception of the impacts of technologies on business performance. Data collection took place between September 10 and October 25, 2025. The results and discussion obtained from the analysis of the collected data allowed us to identify how digital tools have been used in business management, communication, and expansion. The main finding is that the adoption of digital tools, such as online sales applications and social networks, represents important paths of transformation, improving business performance, strengthening customer relationships, and making internal activities more efficient for some. This approach allowed us to obtain the perceptions and practices of MEIs regarding the use of ICT in their enterprises.