Eventos culturais e economia criativa em Manaus: impactos das produções da Lunière Produções na economia criativa e no comércio local

Abstract

This research analyzed the cultural and economic impacts of events promoted by Lunière Produções on the appreciation of Amazonian culture and the stimulation of local commerce in Manaus, Amazonas, between 2022 and 2025. The study was based on the understanding that cultural events go beyond entertainment, acting as instruments of identity strengthening, cultural circulation, and economic development within the context of the creative economy. The objective was to analyze how the events promoted by the company contributed to the appreciation of regional culture and the strengthening of local economic agents. The research was characterized as qualitative, descriptive, and exploratory, using bibliographic and field research, with data collected through semi-structured interviews conducted with five participants linked to the cultural events production chain in Manaus. Data were analyzed using the content analysis technique proposed by Bardin (2011). The results showed that the events promoted by Lunière Produções contribute to the appreciation of Amazonian culture by strengthening local artists, expanding spaces for cultural expression, and incorporating regional symbolic elements. Economic impacts related to the stimulation of commerce, services, and local entrepreneurship were also identified, in addition to structural challenges associated with logistics, infrastructure, and bureaucracy in the events sector.