A transformação digital segundo a percepção de estudantes universitários de Administração da UFAM

Abstract

This study analyzed the perception of undergraduate students in the Administration program at the Federal University of Amazonas (UFAM) regarding digital transformation. Faced with the rise of Industry 4.0, the guiding problem of this research was to identify whether the academic background provides the necessary technical preparation to mitigate the gap between the institutional framework and digital market demands. The research was characterized as applied, with a quantitative approach and descriptive objectives, gathering empirical data through a structured survey conducted with 88 regularly enrolled students. The results indicated that, although the majority of respondents (81.6%) recognized the high relevance of the phenomenon, only 5.7% felt fully prepared to act in this scenario. It was found that technological familiarity was unequal, with greater mastery of Artificial Intelligence (42%) than infrastructures such as Big Data and Internet of Things (IoT). It was concluded that there is a pedagogical gap in training, highlighting the urgency of curricular updates to align education with the practical demands of the labor market.