Relações públicas e produção audiovisual: vídeo institucional do Cardume Coworking

Abstract

Cardume Coworking has been working in Manaus for 5 years as a shared workspace, which seeks to serve all types of public and reinforce the values ​​of sharing and collaboration that drive the company's internal activities. The purpose of this paper is to produce an institutional video that presents the company's proposal and all that it can provide as a workspace. For this we used concepts of organizational communication and the composite of integrated communication, following to institutional communication and directed communication. The video was produced in a nontraditional way, with the support of the space's clients and residents, and went through a focus group that aimed to gather opinions about the material, suggestions and criticism, so that it could pass for collective approval. The work proposes a creative audiovisual product, based on the communicational modalities proposed throughout the course, which makes the image of the school more and more clear in the eyes of those who do not know the proposal of this working model more flexible.