Análises organizacionais estratégicas como uma das principais influências no crescimento de empresas de pequeno porte: estudo de caso de uma empresa de pequeno porte em Manaus

Abstract

This study seeks to understand how organizational analysis contributes to multiple positive strategic results in EPPs and specifically in a small company in the city of Manaus, which is the focus of the case study. In this sense, this study seeks to demonstrate, from theoretical and practical perspectives, the importance of companies constantly carrying out strategic organizational analyzes within efficient strategic planning in order to achieve positive results in the market. In view of this, the case study used data collection techniques through a script of semi-structured interviews carried out with two directors of a small company in the city of Manaus, enabling the analysis of the company's internal and external environments through the contexts and experience of the interviewees. The results and analyzes show the importance of constant strategic organizational analyzes inserted within the company's strategic planning. In this way, from the analyzes and results it is possible to perceive the influence of internal analyzes in carrying out continuous improvement in search of the company's growth and flexibility in relation to the constant changes to which the market is subject. Therefore, based on the analyzes and results, it is important to note the importance of external analyzes in the search to identify changes that could impact the company and proves to be a key tool for determining the routes to be chosen and followed by the organization.